Social Class Identity Part 1%


I wanted to create a poster that would address and express the concerns in an ironic and tongue ‘n’ cheek manner of some of today’s central issues regarding our globalised society and ever growing divide between the ’99’ and ‘1’ percent.

I decided to create an identity for the ‘1’ percent within our globalised society. To do this I created a large banner of a modern coat of arms/crest for our times which was then hung in context and ‘guarded with protection’ at a castle owned by landed gentry in the UK. This then became the final solution to the poster.

The Identity/Poster highlights elements inherent within the ‘1’ percent of our social class system which is influenced by issues of security, finance/banking, governance, secret societies, territory, authority and the values held by the ‘established elite’.

Pete Rossi

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