To challenge the insensitivity of drone attacks as well as raise awareness of civilian casualties, a few artists installed a massive portrait in Khyber-Pakhtunkhwa.
Drone attacks regularly occur in the adjoining tribal areas. Now, when viewed by a drone camera, what an operator sees on his screen is not an anonymous dot, but a child’s face.
The poster is also designed to be captured by satellites in order to make it a permanent part of the landscape on online mapping sites. The campaign is part of French artist JR’s ‘Inside Out’ movement. Reprieve/ Foundation for Fundamental Rights helped launch the effort.