Fatima
The UK government released an advert aimed to encourage people working in the arts, an industry devastated by Covid-19, to reskill and train in a different career. The advert showed a woman called Fatima who had trained to be a professional ballerina, and the text beside her suggested that she retrain in cyber security.
This comes after Chancellor Rishi Sunak said a similar thing in an ITV News interview last week, putting forward the idea that musicians and others who are trained in the arts should find new jobs. After extreme backlash online, the advert has now been scrapped. However, social media users continue to mock the advert in a series of viral memes
https://www.creativemoment.co/that-fatima-ad
https://www.hitc.com/en-gb/2020/10/13/fatima-meme/
https://www.popbuzz.com/internet/viral/fatima-memes-rethink-reskill-reboot/